ILL 201.3 | Ideation: Conceptual illustration: Everyone is kneaded out of the same dough but not baked in the same oven
Project Brief:
The aim of this project was to improve our ability to work with ideas. Starting off with two insights, we had two find two real world examples to of those insights, thereafter we began to process of developing those two real world insights into ideas for conceptual illustrations.Towards the end of the project, we narrowed our focus to one insight and strengthened our conceptual illustration.
Deliverables:
01. A visual conceptual illustration of the written insight
02. The written insight
03. Process work
Design Strategy:
Using the insight, 'Everyone is kneaded out of the same dough but not baked in the same oven', i started trying to look for real world examples and came to the conclusion that the insight was referencing one of two things, the first referring to our 'dough' stage as being collectively human and the metaphorical oven is then our unique upbringings and experiences. The second would then refer to the object being viewed as the dough and the perspective its being viewed from would then be the oven.
Concept sketches:
Visual and illustrative version of the insight:
A visual comparison:
