Gypsy is a hair grooming kit that is environmentally friendly, responsible and sustainable. It acts as a vehicle and platform in creating awareness and educating people in becoming environmentally responsible. The emphasis is placed on product and packaging that is reusable and refillable, and thereby saving the environment through recycling.
The products ‘easy to use and easy to refill’ concept will be rolled out into Woolworthes stores, making the grooming kit and product range easily accessible and convenient at any time of the day. This concept will instil the idea of “every drop counts” and will encourage the users to recycle and refill their existing packaging. All packaging will be kept to the bare essentials, and in doing this, the compact promotional travel kit will hold all the basic items needed for basic hair grooming. Gypsy’s environmentally responsible approach is reinforced through the products being natural and Vegan, not tested on animals, and it is a waste free, product and packaging range.
The ultimate benefit of this brand is that the user will only pay for the product they use and not the packaging, creating a long term product loyalty to the brand. This product range extends across all consumers and all people will benefit from the educational aspect of the Gypsy brand.
All containers are environmentally friendly, as they are made out of 100% recycled ocean plastic, which is upcycled and re-purposed. The Shampoo and Conditioner range consists of three different variations targeting different types of hair and requirements. Each product is entirely vegan and environmentally responsible. These products can be refilled in store to eliminate additional unneccesary wastage.
The central shaft is fixed to the base of the secondary container. The lid and the central shaft connect (insert into one another). This element and function allows for all four containers to sit tightly together, eliminating any wasted space.
A dispensing and refilling stand for the Gypsy Shampoo and Conditioner product range. The Gypsy designed panel is placed on the front of the filling stations, with the intention of creating awareness to customers within Woolworthes and to ensure what the brand stands for.
