EPICA is a pioneer brand in yogurt category that got to the Russian market with unique flavours. The team at Ehrmann company was using a start up approach while creating the brand and they put their vision and their love into it. 

No-one in yogurt category had ever spoken about their approach to the product. Everyone usually speaks about what product would make for a consumer rather than what it took to create such a product. We decided that EPICA needs to show their customers their attitude towards the product and speak more about what they like about it and how they made it so lovable for others. 

We created a cmapaign that celebrates EPICA as a brand created the way it's creators wanted a yogurt to be. The campaign included SMM strategy that had helped to build a big following and strong relationship with subscribers. Instagram page of EPICA began to have rubrics about it's creators and other employees, about their consumers, about flavours, interactive rubrics, competitions and so on. The SMM strategy launched along with a video that summed up EPICA's philosophy.