In India, the market research sector is steadily growing. The market has risen at a rate of roughly 10% per year in recent years. Market research in India has mostly concentrated on fast-moving consumer items (FMCG). Furthermore, the media measurement business is India's fastest-growing segment of the marketing research industry. It's possible that the automotive, telecommunications, healthcare, and durable goods industries will be next. Across all industry sectors, customer satisfaction and customer insights are the fastest growing market segments.