Pernod Ricard x WWF PRESS TOUR
This project was held in June, 2021. The tour to Altaï was meant to raise awareness of irbis — an endangered species that inhabit the region. Pernod Ricard Rouss invests into programs of preservation of irbis, so in 2021 a group of bloggers and journalists went on press-tour to see the beauties of the region, hear more about Pernod Ricard and WWF initiatives and maybe see an actual irbis.
The brief here was to create a cohesive visual style of communications with participants — several e-mails and a brochure. My proposal was to create a character and incorporate an element of storytelling here. This is how snow leopard named Ricky was born.
e-mail
brochure
thank you!
