Knoll Workplace Research Library: Sub-Branding Project
In collaboration with Knoll, this project was aimed for us to create a sub-branding system for the Knoll Workplace Research Library while focusing on their brand values. Sticking to their history and respecting their values, explorations were made while creating a new and unique visual identity.
As Knoll is seen as a “constellation of design-driven brands and people, I wanted to create a system that supports this particular idea. With that in mind, I designed the sub-logo to be the form of a constellation while still maintaining an abstract form of a chair. Segments of each letterform incorporate into the next letterform as it follows the direction of the arrow to emphasize the idea that each milestone of ideas have been carried on to the next, but with further elaboration and experimentation.
Poster series utilizing this identity system; focusing on their idea and concept regarding their Generation by Knoll chair line.
Style Guide Designed for Knoll Workplace Research Library
