FORBIDDEN FRUIT
04 | TYPOGRAPHY | IOW 400.4 ISTD
Project overview:
The objective of this product is to create a typography driven package design that is centered around the theme of Biophilia. A typographic piece is thus created that provides an indirect experience and celebration of human connection with nature. Context, a target audience and a strategy should be identified that underpins the design process and appropriate outcomes.
Project deliverables:
- Research, mood board and journalling documentation
- Concept and design development
- Final packaging solution
- Supporting images/ mockups
- Print specifications
- Rationale
Design strategy:
The theme of Biophilia relates back to the Garden of Eden for this project. The product explored for the packaging design is a female condom brand called Forbidden Fruit. The main goals and objectives of this brand is to allow women to feel empowered and prepared when it comes to making decisions based on temptation.
