Brief: Create a new brand identify for Feast Recordings. This should include a clear mission statement, a memorable logo or mark, and examples of how this can be used in Feast products and merchandising.
Feast is a music recording studio based in Edinburgh and they help bands and musicians improve there music and help start off there career. This is feast current logo and when I look at this It doesn't look like a recording studio with it choice of typography.
As part of my research I looked into what goes into recording music and I saw these sliders which I thought would be good for the brand identity and that people get a better understanding what the brand is.
From looking at the feast logo I wanted to keep the font simple and have a modern look to it and also make it easy for people to understand.
In my final logo I added the sliders on the right so that the brand has more of a recording studio vibe. I made the word Feast in bold and capitals with a line under to make the word stand out to people and that people know the company name.
I later on added a slogan as an option letting the younger target audience know what feast can do for them.
I then made a poster to advertise the company.
