The Maze
A food delivery company placed an order for a design. This is what I delivered.
CLIENT WORK: A TOTE BAG PRINT DESIGN FOR FOODORA HELSINKI, 2016.
The request was to create a cool, interesting and graphic concept and design for a tote bag. The design should draw attention instead of being a marketing bag with a big visible company logo. The aim is for the bag to be timeless and to be used anywhere, anytime, by anyone.
“The easiest way would be to just order from Foodora."
The concept for the design came from the challenge of deciding what to eat and where. One can end up wandering in the city for a long time ending up feeling like being in a maze. The design walks through, creating a picture of a bicycle and ending up at the Foodora logo. It's interesting, catches attention, creates a challenge and memorable experience to figure out the maze.
