Brickworks Building Products and leading designer Adam Goodrum, created Kite Breeze, a contemporary reimagining of the celebrated 1960s and 70s Modernist-era construction staple, the breeze block.
We were engaged by Sydney based creative studio Moffitt Moffitt, who had developed the brand collateral, to create the project’s launch video.
We collaborated with Luxx using a 3D approach to combine photo-realistic renders with surreal scenarios, to showcase the breeze block’s versatility and features using patterning options, colours and finishes.
Credits
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Client — Brickworks Building Products
Brand Agency — Moffitt Moffitt
3D & Animation — Never Sit Still
Additional 3D — Luxx
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Studio Director — Mike Tosetto
Producer — Sharon Lim
Look Dev — John Grist, Tim Clapham
3D Modelling & Animation — John Grist, Tim Clapham
Brand Agency — Moffitt Moffitt
3D & Animation — Never Sit Still
Additional 3D — Luxx
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Studio Director — Mike Tosetto
Producer — Sharon Lim
Look Dev — John Grist, Tim Clapham
3D Modelling & Animation — John Grist, Tim Clapham
Selected shots from the launch video.
STORYBOARD
Storyboards to convey ideas for each shot.
R&D SELECTS
3D look development to test materials & lighting.
Product designer, Adam Goodrum, with Kite Breeze.
THANK YOU.
