MTC is a technology consultancy whose mission is simple: to make IT easy. Stewart Design partnered with the former Mountaineer Technology Consultants to shorten its generic brand name, streamline its cluttered identity, and showcase the company's unique personality as it expands across the state.
We worked with MTC to rethink its identity from the inside out, providing them with a new name, purpose, positioning, messaging, visual identity, and various collateral to support its brand launch and beyond.
The bold, distinctive letterforms for MTC provide a sleek symbol for the modern firm. The blocky characters can also suggest pixels. MTC's new identity is clear, confident, and a little fun.
"I am indebted to the expertise of Stewart Design. My vision may have never seen the light of day if not for their expert guidance. Their branding workshops challenged me and helped me see MTC in a new light, redefine everything about my brand, and have helped to transform my company's future. And the results have been beyond expectation. The unique communication and clean visuals perfectly captured our company's personality and aesthetic, and our launch has been nothing short of an instant hit. I will undoubtedly spread the good word of Stewart Design everywhere I can."
— Booker Walton, President at MTC
