7 Marketing Interview Questions for Freshers- With Sample Answers
Marketing is one of those fields, where along with knowledge, your communication and interpersonal skills matters the most. If you know how to sell a pen, you know your tactics. Click on the link to learn more about marketing and cracking its interview!
Marketing is one of those beautiful skills and professions, above which there is always more to learn. Marketing is a highly competitive and gratifying service. Along with increasing sales, business organisations look for a passionate candidate who can successfully generate brand awareness.
That's why a marketing profile requires knowledge, qualification, and good communication skills at the start.
Today, marketing companies look for different qualities and skills in interview candidates. Especially for a fresher, the hiring managers ask questions related to skills and practical knowledge. It helps them check their familiarity with marketing channels, strategy, target audience, marketing tools, etc.
Marketing interviews are fun and easy, but one needs a good attitude and maintain professionalism. Before going for an interview, one should always do their homework. Study the organisation, surf their website and social media handles, and be confident. Because that all matters!
From our experience, we have listed some common but essential questions that interviewers certainly ask to the marketing fresher. Let's check it out!
4 Common Marketing Questions for Freshers
The interviewer always starts by asking some essential questions to comfort and understand the candidates' personality traits.
1. How much do you know about our company?
One of the essential steps while applying for a job is to research well about the company. It is one of the common questions asked to every candidate of any profile. Hence, it is advisable to have a background check of the company you are interviewing for.
Example: While casually browsing through LinkedIn, I came across a job vacancy for a marketing fresher in your company. I checked the profile, and it certainly matched my expectations and taste. After going through your website, I can say that your company is a reputed marketing agency that provides innovative and creative solutions to their clients.
2. Tell me about your career experience?
As a fresher, one can talk about the experiences and knowledge you gained in colleges and institutes. Walk them through the achievements and challenges you faced to run a marketing campaign as your college project. Also, if one has done any internship, it will be an added advantage for the candidate.
Example: Basically, I don't have much experience in marketing. I am good at computers. In my college, I did some digital marketing for some enterprises on a freelance basis. Some of my neighbours, who have established businesses, asked me to create and run a social media campaign.
I started running Facebook and Google Ads. Remarkably, it was working great and generated few leads for the organisations. Even they rewarded me with some incentives!
3. What are the essential aspects of successful marketing?
If the interviewer wants to test their candidate's knowledge, they will ask technical questions; this is their favourite!
Always take a slight pause before answering a technical question. Frame your answer in your mind, and then speak. Also, we recommend you to talk in simple English and never stretch your sentences too long.
Example: A successful marketing depends upon implementing a development strategy for the target audience. Understanding our target audience allows us to plan, organise, and execute the launch of products or services. Without knowing our customers, we might lose our credibility in the market.
4. As a marketer, what are your strengths and weaknesses?
Every individual has strengths and weaknesses. The interviewer asks this question to understand the candidates' capabilities and test their communication skills during an interview.
The hiring executives will primarily refer to your CV and might ask you to define one of your strengths or weaknesses.
Example: In marketing, my strength lies in my market research and communication skills. I invest my time and energy to understand the audience, as they are our domain. But I am a little reckless and impatient if things take longer or don't work out as per the plan. But, I am working to overcome it, as I don't like to give up!.
3 Interview Questions for A Digital Marketing Fresher
All individuals want to be online, from posting funny memes to creating websites and Android/IOS apps.
After the pandemic crisis in 2020, many organisations have digitalised their business operation. If you are one of those virtual marketers, this section is for you!
5. How do you define Digital Marketing?
It is one of the most basic yet important questions asked by hiring managers. It helps the recruiters to know how knowledgeable and passionate the candidates are toward this job profile. All one needs to answer this question in simple language.
Example: Digital marketing is marketing where we promote the company's products or services through online channels. There are various online marketing techniques like on-page & off-page SEO, profile linking, email marketing, PPC, Affiliate marketing, etc., that we use to generate brand awareness virtually.
6. What is the importance of social media in digital marketing?
Here you can brief up your answer by talking about social media being the highest appealing mode of entertainment and marketing. We can use social media in digital marketing for promoting our business and campaigns as the audience has made it a vital part of their lives.
Example: Today, everyone is on social media platforms. To be honest, before coming for this interview, I surfed your organisation on Google. Even I checked your Instagram and Facebook pages to get an idea about your digital marketing strategy. It helps to track the potential customers and understand the trends in the market.
7. I have a client, and we failed to explain the difference between SEO articles and creative articles. As a digital marketer, how can you explain the difference in simple terms?
It is one of the situational questions that an interviewer might ask to test the candidate's knowledge and IQ (Intelligence Quotient) level. Here, the recruiters are simply asking the difference between SEO and Social Media copies. Please take a deep breath and answer them with a simple note.
Example: SEO articles contain specific keywords or phrases that the users ask multiple times. Google page rankings work on an algorithm of these keywords, for which they scan the most recent and domain authoritative websites to rank on their first page. Hence, articles containing more than 1000 words and the most significant answers to the given keyword will rank top on Google searches.
On the other hand, creative copies and articles are helpful to post on social media handles to generate engagement virtually. It is beneficial for creating awareness and attract potential buyers. We can put our thoughts, discount schemes and create social information campaigns in creative posts.
CONCLUSION
Marketing is all about getting experience and exposure in both physical and virtual worlds. While preparing for marketing interviews, always stay updated with the latest trends and news about the leading companies.
Before entering the interviewing process, always recite one mantra: " Be confident, Be Yourself."
