Josh Cutler's profile

CJ-389 Creative Concepts Cutler My Branding Project

MY BRANDING PROJECT
Branding Exercise

This branding exercise was an assignment for my Creative Concepts class at the University of UNM. My fictitious company is called Fire & Ice. At first I wasn't sure what my business would be all about, but after creating all of the different graphics and branding materials I decided it would be a perfect firework business!
The Logo Solution
Fire & Ice
Business Card
I wanted to go with a clean simple look with my business cards. On the front (left) I wanted to just display the company logo and few brand images and key information. On the back side (right) I wanted to promote all the contact information that what was needed for the business. 
Tri-fold
Front
Back
Website Home Page
iPhone 10
Web min
Web large
Process Images

My thought process on how I created the image graphics, branding materials and logos. 
Logo Exploration - Logo portfolio

Different logo sizes, colors, and names were considered before the final one was chosen. 

Adobe Dimension Work
These are reusable water bottles that make a great promotional item for any business and in addition they are safer for the environment than non reusable plastic water bottles. 
Brandable gift bags are a great way to promote a company's brand. After all everyone will see it when they purchase an item at the store! There fun to design and create as well! 
Photoshop Visualizations

T-shirts are fun a way to promote your brand and build a sense of community and loyalty with your customer base. There fun to design and edit. It's a great way to show the creative side of individual or a business. 

Photoshop & Photography

I decided for my brand images I would use photos that I have taken. I took the pictures with my iPhone and edited them using photoshop. 
This pattern was used on the T-shirts and a number of promotional items above!  
This image was created at the beginning of the course. It was a lot of fun to create and design. It turned to be really neat looking! I plan on using it on other items in the future! 
Thanks for checking out my presentation! 
CJ-389 Creative Concepts Cutler My Branding Project
Published:

CJ-389 Creative Concepts Cutler My Branding Project

Published: