Thirty Day Logo Challenge - Day 8
Shenzhen Bubble Tea
This logo is for a new business operating for just a few months and they have over a hundred little kiosks around the city. They are growing quickly and becoming very popular.
Their current logo is a bubbly typeface that they love, but it is incredibly hard to read from a distance and isn't immediately obvious that they sell bubble tea on first glance. They want a symbol-based logo of a bubble tea icon they can use on their cart's signage and menu.
Ideally, the design can be modified to represent different kinds of bubble tea types that they have. They would like a primary variation of the logo and small spinoffs to describe the different bubble teas on the menu.
The last thing the client requested was that they want the logo to be super-friendly so existing customers can recognize them after the rebrand.
I decided for this logo to use a cup full of bubble tea because it's the only drink that has bubbles on the bottom which make it unique and distinctive. I also chose the main logo color to have a soft pink fill because it looks tasty and welcoming. I kept this design very simple because I wanted to make sure it can be scaled down to a very small size for the menu and other uses. I went with the big name across the center so it is easily readable from a distance. I think this is a very nice design and would look great and appealing on their kiosks around the city.
