African Outlet: Re-branding
There are three categories of products that brand sells i.e.; Sculptures, Fashion and Musical instruments.
There are three categories of products that brand sells i.e.; Sculptures, Fashion and Musical instruments.
The visuals were inspired from the bold and beautiful prints of Africa and their handwritten type styles.
Deliverable 1: Brand Catalogue
The multi-page catalogue has a list of every product. It also gives the customer some knowledge on African symbols and history of the ancient products in the store.
Deliverable 2: Packaging
A packaging design was developed for each product in the store which conveys a story they carry from the store.
Each package is designed distinctly for the product category, so it helps the customer distinguish their purchases.
