Challenge:

In the FMCG industry, laws and regulations are constantly changing. For this reason companies should always be on the look out for these changes to avoid any possible losses and catch opportunities. 

In August 2021, GSO has launched more than 200 new regulations at the same time. So, RAQAM, my client, asked me and my team to help them launch an advertising campaign to generate leads to their consultancy service.

Solution:

As in any advertising project, our first priority was to grab the right target audience's attention. We did that with the focused and strong artwork that conveys the seriousness of the topic while capturing RAQAM's personality and highlighting the F&B.

We decided to write the Tagline in a form of a conversational question to entice readers to think in the right direction, their interest. And once they do, they'll have to call my client and for their help.