Distortion: coca-cola
September was heavy on personal projects for me. The end of summer is always a little slow around here, so I take full advantage of more free time by playing around and going deep on new concepts. This playfulness led me to a new personal project: Distortion.
I’ll be exploring iconic brands, those products that are so ingrained in the American consciousness — if not the world’s — that they’re instantly recognizable by color or shape alone. I’m curious to see how far I can push the visual cues while maintaining an instant “aha” moment with the viewer.
