Client: World Wresting Entertainment (WWE)

"NXT Takeover Philadelphia "

Creative Director: John Jones & Julie Sbuttoni

Art Director: Josh Diaz

Finisher: Nina Chiofalo

Key Art : Steve Defino

Fight Card: Addam Mcginnis

Project Details: Branding for the Philadelphia NXT Takeover was an awesome challenge. The goal was to create branding that felt old and gritty, to appeal to the hardcore wrestling fans in Philly. Knowing that Philly is such an important city historically, I decided to go for a patriotic esthetic. The event visuals felt like we were paying homage to not only the city, but to the fans and the history of wrestling.