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Hispanic Heritage Month​​​​​​​

August/September 2021
Hispanic Heritage Month​​​​​​​
During Hispanic Heritage Month (Sept. 15-Oct. 15) we highlighted Manatee County staff of Hispanic heritage. Over the course of the month, we featured eight employees from seven different departments, representing a range of backgrounds, including Colombian, Cuban, Mexican, Nicaraguan, Puerto Rican and Venezuelan heritage. This included 29 social media posts, four videos, four graphics and one blog post.
Videos featuring Manatee County staff
Four videos highlighting Hispanic staff in Information Technology Services, Neighborhood Services, Property Management and Public Safety.
Graphics for social media
Four graphics highlighting staff from Building & Development Services, Convention & Visitors Bureau and Financial Management, featuring quotes about how their Hispanic heritage impacts their work at the County.

Tied social media posts to Finance & Accounting Appreciation Week by highlighting two Hispanic members of the Financial Management Department.
Results
- Combined reach of 36,474 from blog and 29 social media posts on Facebook, Instagram, Twitter and LinkedIn
- Combined social media engagement of 2,204 (likes, shares and comments)
Hispanic Heritage Month​​​​​​​
Published:

Hispanic Heritage Month​​​​​​​

Published: