This is one of the many creative concepts I completed while working with Flight Centre Travel Group. This campaign specifically focussed on offering customers amazing holidays and getaways within New Zealand.

I decided to use a Kiwiana theme for my concept. I have done this by incorporating a yellow directional sign, which is commonly seen in New Zealand to show the direction and distance to various destinations. I have also matched the font style that is originally found on these signs, to display the copy 'Kiwi Escapes'.

A Kiwi bird icon is included in the design to drive the idea of these holidays being 'Kiwi Escapes', as this bird is unique only to New Zealand. The icon also helps to balance the amount of text displayed on both signs.

For the execution, a simple vector illustration style has been used. This helps the lockup to stand out on a variety of backgrounds and imagery.