芝士对于中国人来说是一种舶来品。而大部分的中国人对芝士的印象停留在披萨的电视广告中。
乐芝芝士饼干如何唤起中国消费者对芝士的味觉想像？
我们将芝士饼干命名为披萨小饼干。在包装上借鉴了披萨的盒型。希望通过披萨来建立芝士饼干的认知。
Cheese is an imported product for Chinese people. Most Chinese people's impression of cheese stays in the TV advertisement of pizza.
How does RITZ cheese biscuit arouse Chinese consumers' taste imagination of cheese?
We named cheese cookies pizza cookies. The box type of pizza is used for reference in the packaging. I hope to establish the cognition of cheese biscuits through pizza.
How does RITZ cheese biscuit arouse Chinese consumers' taste imagination of cheese?
We named cheese cookies pizza cookies. The box type of pizza is used for reference in the packaging. I hope to establish the cognition of cheese biscuits through pizza.
