JCPenney Digital Campaign
In this project, we were required to create a campaign for a pre-determined client of JCPenney. For this project I completed most of the digital work as well as some print work. Our campaign message of "step in, stand out" was carried across the campaing and was integrated into our creative pieces with people standing out in someway.
For the online pieces I would use Rich Media format and would have a model surrounded by blurry people "step out" of the box, walk towards the screen and then step off frame and return to the box.
For Pandora, I would integrate pre-roll into a page take-over on the site.
For an outside the box idea, we decided to use a store wrap with an integrated "digital interactive runway" that would allow shoppers in certain stores to walk on a runway and upload the video of them to their favorite social media after a digital audience and lighting was integrated into it and a display would show up outside the store to draw in customers.
