Packaging Campaign: Choco Woah

The brand, Choco Woah, is a company that pairs creamy chocolate with various fruits. This products is for teens and adults who enjoy fruit with their chocolate. The message is that fruit and chocolate can go great together. The campaign uses Sunshine font for the logo, to give it a more natural vibe and Hobeaux for the labels to make it stand out to the consumer. The colors of the packages are based on which fruit is in that package.