F2P Industries is a startup CBD company focused on premium-quality health products aimed specifically at females in the 40-60 age range.
Because CBD currently (2018) operates in a highly regulated and unstable legal environment, F2P Industries needed a brand that inspired immediate trust and strong character. Although CBD is connected to cannabis, it is not used for getting high, but can have many healing effects on the body. Like other natural products, offerings in this industry can be questionable. F2P wanted to make sure their products are recognized for their focus on quality to become a trusted source of wellness.
F2P was presented with four options for look and feel to develop their brand. The chosen brand look was a combination of the trustworthiness of a more medical and scientific approach mixed with the colors and type options for natural wellness.
