MSU AAF 2010-2011 JCPenney
We were asked to create a year long campaign for national retailer, JCPenney. The task was to draw in women customer's aged 25-34. Our team put together a 32pg plansbook that contains all of our research, strategy, creative executions and promotions. My partner and I designed the book, came up with campaign ideas and directed the production of every creative execution.
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