UAAP deserves a refreshing change to its graphical identity to command attention and maintain its popularity. Distilled to its core elements, this highly functional logo captures the intersection of sport and aestheticism. Focusing on those main features, I composed a landscape of recognizable curvy zigzag-like pattern and playful colors to warrant memorability and versatility. While introducing a modernity, the major colors of the old logo are retained to represent the coat of arms of its university members (red/maroon, blue, yellow and green). Its simplistic geometry exhibits minimalistic fashion, which is a trend in the design market, while being original and innovative.
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