Creative Manager - Dave Caskey
Design Assistant - Rachel Aycock
Celebrations offers users a location specific social platform to share important dates, events and announcements. Unifying the 'Announcements' section of local or regional news outlets into a single, indexed online location provides increased revenue potential for publishers and added value for customers while expanding the publications' reach beyond traditional print distribution limitations.
The campaign required print as well as digital and online assets in support of the product launch. Creatives were featured in traditional newsprint, glossy news magazine and online news site publications in 145+ markets over a three month period.
