SAVE THE MOTH!
An interactive pop-up experience that brings the BOGONG MOTH, Australia's endemic species, to life.The goal of the project was to support Zoo Victoria's Love, Not Loss campaign, which aims to rescue endangered species.
The focus was to elicit empathy and a sense of connection among the target audience.
The focus was to elicit empathy and a sense of connection among the target audience.
The spectators encounter the migration journey and all the other important aspects of Moth's life through an immersive pop-up exhibition installed at various public spots.
3D Visualization of the Pop-Up
The Moth comes to life as viewers interact with the space using augmented reality technology.
People can walk around the pop-up and scan the QR code to follow these creatures on their trip.
In order to see that, people must pass through four phases. The markings around the exhibit are the guiding points.
People can walk around the pop-up and scan the QR code to follow these creatures on their trip.
In order to see that, people must pass through four phases. The markings around the exhibit are the guiding points.
Different paths : The cave; The city; The forest; The mountains
TRAIL 1 : Using AR technology to go over the cave's path to learn more about the species and experience the aestivating moths and their next flight path.
TRAIL 2 : The city trail represents the turn off the lights initiative, which aims to keep moths on their tracks. Through the AR, the user sees shifting colors of lights and a moth flying around to promote the campaign.
TRAIL 3 : User experiences moth coming to life in the forest, feeding on the plants.They will encounter how moth goes through a woodland.
TRAIL 4 : Users experience the interaction between Mountain Pygmy possum and the moth on the mountain trail. The moth serves as a diet to the possum.
An insect such as Bogong Moth is not very famous or likeable by most of us, so we do not consider saving the species. It was essential to give the spectators a feel of their environment and to visualize the significance of their journey. Every one of the components like backwoods, city, mountains and so forth which in any case are far away from one another, were united to make the plan substantially more successful.
THANK YOU!
