My goal was to create a visually compelling arrangement,
exploring the qualities of six letters from six different typefaces.
Garamond comes across as fancy and elegant.
Each curve feels intentional and at the same time, completely effortless.
Rockwell is all business. The type carries a serious attitude and feels especially utilitarian.
Bodoni is flashy and likes to show off. It probably just got home from Paris fashion week.
Futura is sharp and precise, all while maintaining that timeless simplicity.
Helvetica finishes the shift and clocks out. nothing more. It gets the job done, but doesn't bring
much else to the table. It stays in its lane, which is the Olive Garden Menu.
Platelet is mysterious and intriguing. The shape feels casual and playful.
