We partnered with Hewlett Packard to create a uniquely personalised bottle of wine for the Pacprint Expo in Melbourne. The private release Chardonnay from Wolf Blass showcased the creative potential of HP’s Mosaic software which can create limitless unique pieces of packaging from a singular source file of 'seed' art'.
We worked with award winning photographer, Andy Stavert to shoot the street art of Melbourne. From those images we created 5,000 personalised wine bottles which featured a unique piece of the mural. No two bottles were alike and were further personalised by including the invitees name and limited edition number. The location of the street art was also featured so the invitees could discover the really life inspiration for the design.
We worked with award winning photographer, Andy Stavert to shoot the street art of Melbourne. From those images we created 5,000 personalised wine bottles which featured a unique piece of the mural. No two bottles were alike and were further personalised by including the invitees name and limited edition number. The location of the street art was also featured so the invitees could discover the really life inspiration for the design.
The result of the initiative was a 20% increase in early registration rates.
Graffitti murals created by: Pzor and Jetzo
Graffitti murals created by: Pzor and Jetzo
