Branding design
SIRUI
SIRUI is a Chinese company that specialises in the production of professional
camera-supporting equipment, and its self-developed optical lenses are the main focus of the company.
To enhance the brand's identity, For the logo, I combined the Chinese character "思" with the initial S and the shape of the camera. The use of the three primary colours and the grid in the poster also serves to promote and emphasise the accuracy with which the optics capture colour.
