Jack Puff Eliquids
Design brand & Package design
Jack Puff sells flavored eliquids for electronic cigarettes throughout Brazil and currently works with a line of 3 products, being the flavors: Strawberry Yogurt, Cappuccino with Caramel and Lemon with Avocado.
It has been proven that the use of vape instead of the consumption of traditional cigarettes causes less damage to the health of individuals. The brand believes in a life without combustion in which harm reduction and dissemination of information for education as a whole, is capable of transforming smokers' lives. With the consumption of eliquids it is possible to control the nicotine that is ingested, so it is possible to make the individual gradually quit smoking. In addition, the product does not have other carcinogens like traditional cigarettes.
Jack Puff's brand design was inspired by illustrations and artwork from the god of Greek mythology, Aeolus, the god of the wind, only we made him more likeable. A curiosity is that the word "Puff" represents the sound that is made from the puff of smoke.
The brand has a youthful style and its differential is the approach to having a healthier life or as they call it: The conscious lifestyle.
Jack Puff's mission is to create an accelerated reduction in smoking while creating an atmosphere conducive to awareness of vape with the aim of encouraging traditional cigarette smokers to experiment.
Each flavor represented on the package is associated with a moment as a suggestion. The production of images emphasizes the perception of divinity linked to the context of sensations and moments, which is why we present the products above the clouds.
Each flavor represented on the package is associated with a moment as a suggestion. The production of images emphasizes the perception of divinity linked to the context of sensations and moments, which is why we present the products above the clouds.
