My client Rethink enjoyed working with me at my previous job, so she sought me out after I moved to Foodstuffs, to rebrand her range of Reusable Fresh Produce Bags. The brief was to redesign the packaging method and give it a fresh, quirky look. The ideal solution was to eliminate gluing but still create an anti-theft packaging.The final range features nine custom-drawn characters, of ‘People using Bags’ flamboyantly. I took the project from concept to illustration, copywriting, packaging, POS and set up for offset print.
