Kale&Berry is the brand of cold pressed juices and plant-based milks.
My role
I was responsible for art directing, branding, design of packages, boxes and additional assets.
Challenge
The brief was to create a brand of cold pressed juices in a way to emphasize the simplicity and health, with only few, natural ingredients in every bottle. The logo - initially generic - changes on every bottle, depending on the main ingredient of the juice. Transparent foil emphasized the natural character of the product. Look and feel of the brand was eventually strengthened by a pattern created from ingredients icons.
