THE PROJECT
One of my favourite briefs of 2021 was this series of gifs I was asked to create
for Mostly Serious's new website, which you can have fun scrolling through here.
They were after a dynamic, fresh new look, full of rough gradients and shapes,
and so these super bouncy characters? balls? character-balls? were born.
Have a look!
STYLEFRAMES
The agency already had a clear vision of the style they wanted for their rebrand,
and the guidelines made for an exciting and pretty bump-less styleframing period.
1. Styleframe "Crafty"
Noisy texture l 3D objects l Paint splotches l Hands
2. Styleframe "Trippy"
Noisy texture l Gradients l Flat but shiny l Curved lines
3. Final styleframe
Crafty, but with Trippy's gradients
CONCEPT TO FINAL
Given the simple nature of the illustrations, the process from concepting
to animating was a breezy experience, and we ended up with a sweet set
of gifs for the website's different sections that I hope their clients will enjoy!
Website header
"Ever evolving, ever changing"
About section
"Team jumping rope"
Portfolio section
"Rotating library"
Services section
"Master juggler"
Careers section
"We wan to hear from you"
Thanks for your time!
