WILMUR & BELLINDA
VINTAGE
MADE MODERN.
OVERVIEW
We present to you Wilmur and Bellinda — our interpretation of wearable kitsch in two new styles. They’re a distinctive duo of chunky frames you only dream of finding at a vintage shop. The playful yet neutral colorways of glazed brown, pale nude and mosaic tort make these a great pair for adding some subdued fun into your daily look. Their bold shapes are quirky enough to make a statement, and refined enough to make you feel put together. The Wilmur and Bellinda are vintage made modern.
PROJECT
Creative Direction, Campaign Strategy, Illustration, Layout & Graphic Design
CONCEPT BOARD
Taking cues from this beautiful genre of yearbook inspired, our approach is characterized by subtle, clean, and artsy. We envisioned our work to personify the duo like a star students in their class to fully highlight the frames personality and character. Given their chunky profiles and vintage appeals, we imaging and interpreted the word "kitsch" in the campaign.
THE KEY VISUALS
Wilmur and Bellinda's overall look was inspired by the kitsch of a yearbook aesthetic. With Cheeky yet neutral layouts adding some subdued bold shapes to bring it to life. Took cues from the 80's culture in a balance of minimalism and quirky sides. Its logo, set in a san serif font, showing a balance of clean and lively vibe.
We also made a cohesive Instagram feed that is visually pleasing and highlights the products & models of the campaign.
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CREDIT LIST
Company: Sunnies Studios
Direction: Martine Cajucom-Ho, Kardo Cadang, and Marvin Camara
Concept, art and graphic design: Marvin Camara, Drae Latorre, and Sasha Magallona
Copywriting: Angela De Dios and Nicole Cruz
Styling: Karlo Cadang, Sasha Magallona, and Riane Yulo
Photography: Emman Montalvan and Karlo Cadang
July 2021
