THE LOCAL JUICE REBRANDING
The Local Juice, founded by Jen Villa, is a juice bar in Cape Cod, Massachusetts serving vegan and gluten free salads, and local specialty food. In Summer 2021, the Local Juice decided to collaborate with Chipie Design, the original branding agency for the brand, to rebrand its appearance to convey a more inclusive, community-based message while retaining the brand recognizability. The drop shape, which also represents the location symbol turned upside down, speaks to the brand's vision: a local juice bar deeply rooted in community.
