brand identity © 2021
Veloce Motors is an young car dealership company from Canada, which also provides services
of high-quality car service and tunning any complexity.
The Veloce’s graphic system has minimalistic industrial style and consists of minimum
components of which the major are the brand’s colour pallette, materials and forms but also is
complemented by icon set and scheme line illustrations that symbolized company’s rationality
and attention to details.
The task was to design visual identity which conveys reliability, high quality service and strong technological side of company, emphasize youth and openness to the clients.
