To design the packaging and identity for a new Spanish food range named Como Mama, by Waitrose.
'Como Mama' translates as 'Like Mum', and this perfectly sums up the intended design and promotion of this range. Classic warmth and tradition. Food with traditional herbs and spices, teamed with packaging that excudes elegance and tradition, as well as vibrancy and passion, and that includes precious advice on how to really bring out the flavour of your food.
Produced in November 2013, a self-initiated brief.
