Social Darlings
Sephora Seasonal Campaign–Digital, Animation
OBJECTIVE
Drive awareness and educate clients on these up-and-coming brands that are exclusively available at Sephora
TARGET AUDIENCE
Gen-Z focus
RESEARCH
We dived into social media platforms and pulled visual that are commonly used cross the board. Some of the research we thought are really representational, such as tags, stickers, emojis, filter effects.
DESIGN EXECUTION
Digital Assets
The digital portion of this campaign was focusing on products.
We designed a series of fun stickers. And carried over the same filter effects and instagram tag visual treatment from print assets to the digital assets.
We designed a series of fun stickers. And carried over the same filter effects and instagram tag visual treatment from print assets to the digital assets.
Sticker Design
Homepage Hero Banner
App Homepage Hero Banner
Email
Final Retouched Images
During production, I worked closely with our photographer to assemble a brief to direct the overall visual aesthetic. Lighting and composition were key ingredients in the project prior to being processed for retouching. For each round of feedback, I worked with retouching team to maintain color accuracy for materials and brand.
Store Fixture
After founder photoshoot , we added dedicate filter effect for each brand founder image.
Because this campaign is social first, we incorporated the Instagram tag element to bring in the "social" element.
Because this campaign is social first, we incorporated the Instagram tag element to bring in the "social" element.
Role: Lead Designer
Designer: Mim Tejapaibul
Art Director: Natasha Katz
Associate Creative Director: Shawn Park
Still Photographer: Marissa Rocke
Prop Stylist: Nissa Quanstrom
Beauty Photographer: Jeon Seung
Program used: Photoshop, Illustrator, InDesign, AfterEffects
Designer: Mim Tejapaibul
Art Director: Natasha Katz
Associate Creative Director: Shawn Park
Still Photographer: Marissa Rocke
Prop Stylist: Nissa Quanstrom
Beauty Photographer: Jeon Seung
Program used: Photoshop, Illustrator, InDesign, AfterEffects
