![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2090f7124811437.61115aa27021f.png)
SÃO SABÃO (HOLY SOAP) LAUNDROMAT | 2021
––––––
When it’s raining and your clothes ain’t drying, who you gonna call?
São Sabão, a laundromat with an ironing service that saves you so much time, almost like a miracle...
The store is located in São Martinho do Bispo, so the name is a reference to that.
We embraced the “religious” name and went with a playful bunch of phrases that combine renowned biblical/satirical sayings with the laundry world.
We used blue (THE blue) as the color for this project, we didn’ want to go with a washed out ($) blue, but a strong and impacting color, that is also calming and evokes water, washing away all your sins.
São Sabão, a laundromat with an ironing service that saves you so much time, almost like a miracle...
The store is located in São Martinho do Bispo, so the name is a reference to that.
We embraced the “religious” name and went with a playful bunch of phrases that combine renowned biblical/satirical sayings with the laundry world.
We used blue (THE blue) as the color for this project, we didn’ want to go with a washed out ($) blue, but a strong and impacting color, that is also calming and evokes water, washing away all your sins.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/126276124811437.610bd26e5b2c2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b3dda5124811437.610bd26e5b946.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7a582b124811437.610bd26e5bde1.gif)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e8e5d124811437.610be9690adea.gif)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74df29124811437.610bee5986da9.jpg)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29520d124811437.610bf4055febc.jpg)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e17a7124811437.610bf4055f130.jpg)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a24707124811437.610c22d6c50e6.jpg)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e546b124811437.610c01dd4eb9a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/690148124811437.610c22d62d817.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c973b8124811437.610c22d62cfbb.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/85ca0a124811437.610c22d62c15a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d95eec124811437.610c22d62ca0b.gif)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0293b5124811437.61115aa2709cc.png)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4c78e124811437.610c22d6c48f2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0de727124811437.611163ea0a13f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d92005124811437.61115aa1eb332.png)
![brand identity branding laundromat laundry Logo Design typography wash](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cede2a124811437.611163eaefb0c.gif)