I have had an opportunity to showcase the evolution/brand development possibilities for BLACKLANE with new components for:
Brand Visuals; New solutions how to collect customer data by introducing MR Lane chatbot; Concierge Service together with Multisensory App; New idea of dividing data base by introducing colors for LUXE, YOUR NEW LUXURY, SEASONAL segments.
Everything backed with market research and analisys focus on gaining new customers and reactivating current customers of BLACKLANE.