rebranding - zagreb puppet theatre
For this project, I decided to redesign the logo of the Zagreb Puppet Theatre. "Zagreb Puppet Theatre was founded in 1948 and is the oldest professional puppet theater in Croatia. He mainly makes puppets and scenography in his own workshop. The theatre considers it its task to find a balance between the spoken word and the stage spectacle. "I chose to redesign the logo of the Zagreb Puppet Theater because at first glance the logo did not associate me with the puppet theater, so it is difficult to decide what it represents. This creates a problem in recognizing among new, potential customers and expanding the market. Although it is a good idea for the logo to be colorful, cheerful with bright colors (because the theater is intended for children between 6 and 14 years old) the realization is poor. For this reason, I decided to approach the revolutionary redesign of the logo, to make it simpler, more dynamic and recognizable.
