![3D animation CGI dubai KitKat Arabia motion motion graphics vfx Melt studio melt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9d8a16124665613.61091b63414b2.jpg)
For this campaign we Directed, Designed & Produced a series of short videos & Images to promote the new KitKat campaign "Have a golden break".
We worked with Publicis Middle East to create those fun and surrealistic visual contents which will be used across all channels including TVC, Digital, Social Media & OOH for all UAE, KSA, Qatar, Oman, Bahrain & Egypt.
We have to say, It was fun brand & project to work on!
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/23f968124665613.610a331d30c0f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2732ed124665613.610a331d301e0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/83d12d124665613.610a331d9d35a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c9e72f124665613.610a331d9cded.jpg)
To get the right collisions and interaction with the falling CGI coins, we created a digital double for our main character.
![3D animation CGI dubai KitKat Arabia motion motion graphics vfx Melt studio melt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fd6388124665613.61091b6340cdd.gif)
![3D animation CGI dubai KitKat Arabia motion motion graphics vfx Melt studio melt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6b3ca7124665613.61091b634046f.jpg)
For more making-of and behind the scenes.
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