At Audi, we want to be the driver – not be driven by change.
We’re (re)setting course on a new road to the future of premium mobility. This evolution calls for a complete reimagining of what’s been our brand ethos for the past 50 years – “Vorsprung durch Technik”. With the recalibration of our brand strategy, we want to continue harnessing the power of technological innovation to transform our products, services, the way we do business and interact with our customers – but also move beyond technology alone towards a more human-centric focus.
That’s why Audi is strengthening its commitment to putting humans, their values, needs and dreams at the heart of everything we do moving forward.
We’re embracing the credo of “Future is an Attitude” as the core of everything we do
as we shape the future of premium mobility.
We’re (re)setting course on a new road to the future of premium mobility. This evolution calls for a complete reimagining of what’s been our brand ethos for the past 50 years – “Vorsprung durch Technik”. With the recalibration of our brand strategy, we want to continue harnessing the power of technological innovation to transform our products, services, the way we do business and interact with our customers – but also move beyond technology alone towards a more human-centric focus.
That’s why Audi is strengthening its commitment to putting humans, their values, needs and dreams at the heart of everything we do moving forward.
We’re embracing the credo of “Future is an Attitude” as the core of everything we do
as we shape the future of premium mobility.
Audi Manifesto Brand Film
Audi Q5 Sportback Launch — Print
Audi Q5 Sportback Launch — Film
Executive Chairman: Neil Johnson
Creative Director: Elijah Ng
Art Director: Charmaine Soh
Copywriter: Edric Cheong, Desmond Ho
