PFIZER Meningitis Awareness TVC
MESSAGE: "Meningitis may hide in the things you like."
A national educational & awareness campaign, meant to dispell the myths about meningitis and clearly explain how one can catch the dangerous bacteria that causes the disease.
KEY VISUALS
OUTDOOR
Displayed in main university cities in the country
CAMPAIGN WEBSITE
SOCIAL MEDIA POSTS - "Despre Meningita" Facebook Page
The messages targeted both teens and their parents.
SILVER at ROMANIAN PR AWARDS
For Excellence in Communication in the Medical Sector
