This project was born from the need of this client to promote her career as a makeup artist, for this reason the creation of a graphic identity was carried out. As elements of inspiration, I decided to make a monogram from the letters of her name, in addition to using feminine and natural elements for her identity. Obtaining as a result a fresh and elegant proposal. In addition to the graphic identity, I development a catalog of products. This project was developed from the offices of the Impulsa Creativos agency.