There is no doubt that when you come in to the store, from the first glance, you feel lost, as all the products have way too much information. People’s eyes are tired of this kind of products in their everyday life, they want to buy products in packaging that contain only useful and reliable information, easy to read and calm-full for the eyes.
The concept of premium ice cream "Overlay" solves all the problems of daily customers with its simple and clear design. What’s important, the products are made from farm milk in combination with various natural ingredients and does not contain chemical additives.
The design is build on mixing colors the same way as the tastes are mixed in the ice cream. This method is used in typography and graphics. From the first glance on the packaging you directly understand all the information needed: the mixed tastes such as strawberry, mint, chocolate, etc.
