To celebrate Asian and Pacific Islander Heritage Month; Vans partnered with Get Lit to uplift the voices of four young Asian American poets. Jelina Hendrickson, Afrah Alam, Della Dragon and Gordon Ip. Inspired by their voices, a visual direction for the campaign was created and drawn from the phrase, “We Will Be Louder,” by taking up space visually in an energetic and maximal way.
Creative Direction:
Bruno Luglio
Content Design Direction:
Heejae Kim
Director of Photography and Video:
Ryan E Young
Creative Director of Global Content:
Jared Abe
Social Responsibility Marketing and Partnership Coordinator:
Jordan Schweitzer
Project Manager:
Chase Weikal
VP of Marketing:
Carly Gomez
Global Executive Creative Director:
Top Teague
Interactive Content Designer at Vans:
Charmaine Regina Asril Lee
Director of Global Content Production:
Nate Rogers
Bruno Luglio
Content Design Direction:
Heejae Kim
Director of Photography and Video:
Ryan E Young
Creative Director of Global Content:
Jared Abe
Social Responsibility Marketing and Partnership Coordinator:
Jordan Schweitzer
Project Manager:
Chase Weikal
VP of Marketing:
Carly Gomez
Global Executive Creative Director:
Top Teague
Interactive Content Designer at Vans:
Charmaine Regina Asril Lee
Director of Global Content Production:
Nate Rogers
