The Penn State Agricultural department was suffering in their study abroad program. The assignment was to create a poster to entice the Future Farmers of America to study abroad. Traditional advertising wasn't working, and cliché images of students in foreign countries were being ignored. I created a poster of a cow sick of seeing the same thing day after day, who decides to venture off and find a new pasture. With subtle hidden elements the poster became something fun to look at. The result was the highest enrollment rate the program had seen in five years.
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